The Naked Pioneers!

A brainwave moment triggered Naked Cards… why on earth are so many small online card sellers putting little plastic sleeves around pieces of cardboard that are then being put into envelopes?

A realisation that we were not only creating needless waste, but also wasting money and time; triggered an Instagram Story by Vanilla Retro, as a direct result of which several of us had a conversation about it.  After broaching the topic on each of our social media accounts it became apparent that our customers were overwhelmingly in favour of the move towards "naked cards".  In fact, the very few negative comments seemed to be from fellow card-sellers, who cited reasons why they felt cellos to be critical.

We decided to open this conversation and make it public - and, in doing so, challenge long-standing behaviours.  We’ll start with Naked Cards then see what other changes we can make… by being realistic and taking a small steps we hope that we can affect a lasting and sustainable shift change in the online gifting industry.

Come and join us, the Naked Pioneers.  Bring your friends too!



Michelle - Vanilla Retro - https://www.vanillaretro.co.uk/

Jules - Mollycat - https://www.etsy.com/uk/shop/MollycatCraftCo

Louise - Bookishly - www.bookishly.com

Becka - Becka Griffin Illustration - www.beckagriffin.etsy.com

Bec - Do You Punctuate - https://www.doyoupunctuate.com/

Rachel - Bird House Press - http://www.birdhousepress.co.uk/
Zoe - Zoe Brennan - https://zoebrennan.cards/